Before the modern Audi came into being, the company had many different forms. Who Audi looks today, may think that the brand ranged so long it exists is among the premium ?? ?? brands. But there were many different companies, mergers and ultimately parent company Volkswagen is needed to let out Audi grow into the highly regarded brand that it is today.
The current Audi brand is not formed without a fight. Audi is formed by the merger of four different companies. In 1899 August Horch founded the company A. Horch & Cie. In. Horch built his first car in 1901. In 1904 Horch's business was converted into a corporation named Zwickau A. Horch & Cie. Motorwagen Werke AG. At the same time began Jörgen Skafte Rasmussen company DKW, which stood for "Dampfkraftwagen". As the name suggests Rasmussen specialized in the construction of steam-powered vehicles. A few years later, in 1909, lost August Horch after a conflict his own business. He decided to start a new company: Horch Automobil-Werke GmbH. However, the judge forbade him to use this name and therefore his company Horch name translated into Latin: Horch Audi Werke GmbH, simply called Audi. From 1911 to 1914, Horch to Audi are very successful in the Alpenfahrt.
Horch introduced in 1921 as the first brand car with the steering wheel on the left, the type K. A year later started the merged company Zschopauer Motorenwerke / DKW with the production of motorcycles. Over the following six years it was the largest motorcycle manufacturer in the world. In 1926 Horch produced the first German eight-cylinder produced in large series. The engine was built by Paul Daimler. Meanwhile DKW reaped the benefits of its merger with the engine builder Zschopauer: DKW introduced its first car in 1928, powered by motorcycle engine.
Rasmussen did a good job with DKW. So much so that he could take over in 1928. Audi Werke AG. In 1931 he left the Audi AG factory in producing a compact DKW front-wheel drive. In 1932 merged the four car brands Audi, DKW, Horch and Wanderer to Auto Union. Auto Union was due to the merger very much know-how in many areas in the house. Auto Union in 1933 introduced their first car but especially made much furore in racing. Until 1940 Auto Union produced cars under the Audi and DKW names and several racing cars and concept cars. Auto Union got a model with 545 horsepower for each other in 1937 to break the speed barrier of 400 km / h. When World War II broke out, Auto Union began to focus exclusively on the production of military vehicles. This brought an end to the civil branch of Auto Union.
Only after the war Auto Union resumed again her old work as a producer of passenger cars. In 1965 Auto Union was acquired by Volkswagen. Auto Union at that time was already well advanced in developing their first postwar car and there was therefore just. It was the Audi 60. The Audi 60 was largely based on Mercedes-Benz technology, the engine also came from Mercedes-Benz. Mercedes-Benz was afraid that the model would be no success so they sold the concept to Audi. The Audi 60 was weldegelijk a success. After the takeover by Volkswagen Audi had not finished merging. Car brand NSU was absorbed by Audi. NSU used the slogan "Vorsprung durch Technik" which today nogsteeds used by Audi today.
The acquisition of Audi by Volkswagen was also crucial for Volkswagen, as it turned out. Volkswagen suffered from lackluster sales and a limited model range and so it was beneficial to both parties that the Audi 50 and Audi 80 slapping. Volkswagen took advantage of this and took the 50 and 80 based on the Polo and Passat on the market. In addition, had the Volkswagen Golf and Audi 100. The difference between Volkswagen and Audi was further implemented: In 1984 the brand was Audi NSU Auto Union AG changed in Audi A.G. From that moment, Audi was positioned as a luxury brand of the Volkswagen Group. Audi became famous in the sport and with the introduction of TDI diesel engines.
Early 90s Audi experienced strong growth. In particular, the introduction of the first A4, the successor to the popular 80 was important for the brand. The introduction of the Audi A3 and Audi A8 must not be overlooked. Slowly but surely, Audi began to climb to the top automotive. More and more frequently the brand mentioned in the same breath as BMW and Mercedes-Benz. The growth of Audi continued to pursue during the '90s and that led to several highlights, such as the introduction of the popular TT. In 1998 Audi bought Lamborghini on, something which the Germans later in their own products would benefit from such.
In the new millennium, Audi took a major "last step" towards the top. No longer the gold mark as an alternative to BMW or Mercedes-Benz, but as full-fledged competitor. The new generation of the A3, A4, A6 and A8 were all unmitigated successes and Audi enjoys especially high esteem by their high quality workmanship and popular technologies such as quattro all-wheel drive, direct injection FSI engine and lightweight aluminum construction techniques. Also won in recent years sporting S and RS models in popularity. Since Audi has placed itself in between the other two German brands, and one can speak of "the German three", it has in Ingolstadt based brand has expanded with new models and concepts such as the large SUV Q7 and R8 sports car, which Audi to heart's content can shop in the kitchen of Lamborghini. For the coming years, the strain does not yet seem out because there are many new models in the pipeline. Also in the racing Audi continues to catch the eye, particularly in Le Mans, where the first brand that was able to win with a diesel car. So the success of Audi is relatively short, but the best seems to come.