BMW, nowadays not to imagine the world of cars, started out as a manufacturer of aircraft engines. Detours in the rail and arms industry and motorcycle construction and problems in the wars is the brand become the producer of globally respected car ?? s. A success story that came to full bloom from the years ?? 70.
In 1913 Karl Friedrich Rapp started the engine plane Bayerische Flugzeug-Werke in Munich. Rapp won in 1916 in an agreement to build V12 aircraft engines for Austria-Hungary. Rapp was looking for additional capital and found Camillo Castiglioni and Max Friz willing to invest. Together they baptized in the name to Bayerische Motoren Werke GmbH. However, the expansion of BMW went too fast and disagreement arose after Rapp decided to leave the company. The company was acquired in 1917 by the Austrian Franz Josef Pop and a year later the company name was changed to BMW AG.
In 1919 Germany was due to the war no longer produce airplanes and BMW had to look for another product. The move to automobiles was not yet on the agenda: BMW plunged to 1928 on making railway brakes. In 1928, however, took Eisenach BMW AG. about. Eisenach was the manufacturer of the Dixi, a small city car. And so verwerd to automaker BMW. The first BMW appeared in 1929, it was the 3/15, which was heavily based on the Austin Seven. The development of BMW did not stop because in 1933 it began production of entirely in-house designed cars. It was the 327 sedan and 328 roadster models are distinguished by their high performance and sporty handling. Incidentally BMW logo refers to its roots: the propeller shape symbolizes the aviation and blue / white color pattern, the colors of Bayern.
BMW also began production of motorcycles. When the second war broke out, BMW's priority shifted from producing cars to the production of engines and weapons. BMW was one of the largest suppliers of the German army in the form of motorcycles and aircraft engines. However, BMW did not come unscathed from the war. The factory in Munich was razed to the ground and the other factories were taken over by the Russians. Russia then copied the machines from BMW and remains in some areas to the present day at BMW machines based technology use.
BMW scrambled to his feet and survived mainly due to the production of motorcycles. Their exclusive, large and expensive cars from the mid 50s were only moderately deduction. As a result BMW was in financial trouble. Salvation came from an unexpected quarter: the Italian Iso BMW built a three-wheeled vehicle, the Isetta, which caused oddly enough money in the till. BMW and fought through the introduction of the 1500 in 1961 meant the salvation for the Germans. The name BMW was definitively established and brand flourished in the 60s. In the '70s BMW went exploring other car segments, and stepped away from the mere production of large trucks. The now iconic 2002 garnered much praise. In 1977 the brand with a golden opportunity came: the introduction of the 3-Series marked the birth of the middle class and the breakthrough of BMW as one of the world's leading automotive brands. BMW was by the time the '80s aanbraken in virtually all classes present in the leading models. The BMW spent a lot of success and the company could continue to grow.
In 1994, the British Rover was purchased afterwards a huge waste of money. However, BMW ceased after the sale of the ownership of Rover Mini in hand and that, as would be seen later, the company laid any harm. Since 1998, BMW owned Rolls-Royce. When Rover was sold again in 2000, BMW recorded two years later success with the return of the Mini One, which especially sporty Cooper versions still widely sold. BMW has also garnered success in racing, first exclusively in touring car classes and in their own formula class, but later also in Formula 1, where the first engine supplier was Sauber's team and later overbought. The 2007 season was BMW's most successful Formula 1 season ever. It was with drivers Nick Heidfeld and Robert Kubica second in the championship.
After BMW from late 70s was considered a premium brand and in the 80s and 90s continued to grow, the brand startled the world in 2001 with the new 7 Series. Designer Chris Bangle introduced the new 7, the new corporate identity of BMW, both in terms of exterior and interior was totally different than to than to it. Bangle was also hailed by many but reviled by others and in hindsight it must be concluded that the 7 Series of 2001 consumers warmed up for the new style of BMW. Since then, all new and new BMWs drawn in the same style, although somewhat less radical. Today BMW has gained an unassailable position at the top of the automotive industry and the brand is praised for its dynamic driving cars with refined engines, rear wheel drive and advanced techniques. Even BMW's model range continues to expand by making the brand as one of the few manufacturers in almost every class is represented.